Training & Coaching

Let’s face it, most of us in this business come to it with little, if any formal education in marketing, business development, public speaking, or creative writing, let alone, the psychology of persuasion. Yet our practices live and die on the back of these skills.

We can help. After forty years, learning from some of the best professional service marketing minds in the business, not to mention all the lessons learned the hard way I have taken the best of these skills, concepts and tools and developed a set of learning tools that will transform the way you compete for and win work.

 What is holding you back?
What are you doing well?
What could you improve?

Custom training and coaching programs are developed to integrate with your current successful practices. Example modules include:

• Marketing 101 – Building a marketing culture
• RSVP Client Focused Marketing (Relationships. Service. Value. Performance.)
• ESP – Executing Strategic Pursuits – A systematic approach for winning those critical projects
• What Do They Really Want – Stop Talking! Effective Listening based on Stu Rose’s “Mandeville Techniques”
• Present to Win – How to plan develop and present presentations that will win!
• Train Your Trainers – Create a team to ensure sustained success.